Influence of the colours


Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken. In psychology red means energy, passion, action, strength and excitement.
Red stimulates the physical senses such as the appetite, lust and sexual passion. Although it is often used to express love, it really relates more to sexual passion and lust – pink relates more to romantic love than red. It represents masculine energy, whereas its softer version, pink, is associated with feminine energy. Physiologically, red stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. The color which most complements and balances red is turquoise, although green or blue will also create balance.


Orange is a warm, vibrant and flamboyant color. It is energy combined with fun, the color of the risk-taker, the extrovert and the uninhibited. In color psychology it means adventure, optimism, self-confidence and sociability.
Physiologically, orange vitalizes, inspires and creates enthusiasm. It is stimulating to the appetite and social conversation. More gentle than red, orange represents a more feminine energy and the energy of creation.


Yellow is a warm and happy color which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people's spirits. Yellow stimulates the logical side of the brain and mental clarity. It promotes wisdom and academic proficiency. It inspires original thinking and creative ideas.
Physiologically, yellow stimulates the mind and mental activity. It increases the analytical processes and our logical reasoning, helping with decision-making.


Green is a color of growth and vitality, associated with new life and renewal. Psychologically green relates to balance and harmony of the mind, the body and the emotions. It assists in decision making by helping us to see all sides clearly. Physiologically, green balances people's emotions, creating a sense of calm. Green is associated with nature, health and healing, and the environment, creating a sense of compassion and nurturing for all. It encourages generosity, kindness and sympathy.


Psychologically, turquoise represents clarity of thought and communication. It inspires self-expression, encouraging people to tune into their own needs. Physiologically, turquoise calms the emotions and recharges the spirit, invigorating depleted energy levels and inspiring positive thought. It balances the emotions and calms the spirit.


Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability. Blue indicates confidence, reliability and responsibility. It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable. Physiologically, blue is calming, reducing tension and fear. It slows the pulse rate and reduces appetite. Being a cool color it creates a sensation of space. Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word.


Indigo or deep midnight blue is a powerful color related to the right side of the brain.Psychologically, indigo conveys integrity and deep sincerity and stimulates creativity and intuition. While it is connected to structure, tradition, ritual and ceremony, it can also transform people's thinking and beliefs into developing new insights and a pioneering spirit. It imparts a message of great responsibility and high ideals. Physiologically, indigo helps broaden the mind and free it of fears and inhibitions.


Purple suggests wealth and extravagance, fantasy and the world of dreams. It enhances spiritual pursuits and enlightenment. Physiologically, purple heightens people's sense of beauty and their reaction to more creative ideas.


Magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life. agenta represents universal love at its highest level. It promotes compassion, support and kindness and encourages a sense of self-respect and contentment in those who use it. It can assist ambitions and desires to become reality. Physiologically magenta helps us to flow with life and let go of old ideas.


Psychologically pink is associated with compassion, nurturing, love, and romance. It is feminine and youthful in its softer shades, with more passion and energy in its deeper shades. Pink is inspiring, warm and comforting, suggesting hope for the future. It is calming and non-threatening. Physiologically, pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect.


Psychologically gold is seen as the color of inner wisdom, quality and wealth. It is associated with prestige, luxury and material wealth, Physiologically, it can induce great feelings of happiness and bliss or alternatively, deep anxiety and fear. Gold implies generosity of time, money and spirit. It is the color of victory.


Silver is a color associated with prestige and wealth. It is seen as a sophisticated color related to female energy, prosperity and modernity. With its reflective qualities it relates to intuition, clairvoyance and mental telepathy. Physiologically, silver is calming and soothing, with a lightness that is more uplifting than gray. Silver is a fluid color, ever changing, calming, purifying. It is the color of the moon with its ever changing moods relating to emotional and sensitive energies – it is compassionate. It has a degree of mystery about it – like the moon itself. Silver is patience, reflection, perseverance, dignified, soothing & calming, self control, organization and responsibility. It is illuminating and balancing (neither black nor white).


Psychologically black means authority, power and control. In many situations it can be intimidating, unfriendly and unapproachable. Alternatively, it can be seen as sophisticated, dignified and serious. Physiologically, black is intimidating and controlling, although its power can instill confidence in some. Black creates an air of mystery and secrecy.


In color psychology white is the color of new beginnings, wiping the slate clean, so to speak. It is the blank canvas waiting to be written upon. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive. Physiologically, white is calming as it creates simplicity, organization and efficiency out of chaos. It clears the way forward. White's basic feature is equality, implying fairness and impartiality, neutrality and independence. It is a reassuring color which helps to create order and proficienc. White amplifies everything in its way


Gray is a conservative color signifying neutrality, indifference and reserve. Physiologically, gray can drain you of energy, be depressing or uplifting, depending on how much lightness and white is in the gray. Dark gray is more depressing than light gray. Gray suggests security, reliability, modesty, maturity and dullness. It can imply that you can't make decisions, 'the fence-sitter', that you don't have an opinion on anything. Physiologically, gray can drain you of energy, be depressing or uplifting, depending on how much lightness and white is in the gray. Dark gray is more depressing than light gray. Gray suggests security, reliability, modesty, maturity

retour Haut de page 

English French German